News RSS



We have liftoff! Kickstarter = Sept 20 !

9.20.2016 – Mr. White will be live on Kickstarter Well there you have it ladies and gents! We’ve been on this past for nearly 2 years! And although it seems like we have arrived here, it is but a start. Our vision is slowly materializing and I cannot thank you all enough for following our progress from far and close! It is not without challenges that we have gotten this far, and by all means we do not consider this far at all. But these incremental milestones are so important for us in building our dream, that we need make the most of it! "Tthe goal is only half as interesting as the road that leads to it!” We are...

Continue reading



How does crowdfunding work?

How does crowdfunding work? I thought it may be of interest for those who don't know how crowdfunding works. It is an awesome concept that permits people with ideas (creators) to connect to people with interest in supporting these ideas (backers). Essentially, it works like raising capital, but instead of selling equity in the company; the creator sells the product. This medium has contributed to millions of new ideas and entrepreneurs. Its the millennial's version of VC! -The idea creator sets a fund target (ex. 10,000)-The fund target is usually set at at a threshold that permits the creator to go into production.-The idea is shared via the crowdfunding platform, encouraged by backers, media and other platforms.-The crowdfunding initiative usually...

Continue reading



Great news: Kickstarter approved!

Mr White is approved for Kickstarter! Well then, it has been many months in preparation, but we have been granted approval to move forward. So stay tuned for more details! You will have the chance to help us start our business by funding the first lineup of Silver accessories by Mr White! Mr. White

Continue reading




June 1- Mr. White sponsors its first event! #Classy!

June 1, was awesome. This was our first time showcasing our product to a live public. We were not selling at this event, merely informing a beautiful local crowd (and beautiful they were indeed!) our intentions to launch a crowdfunding effort in July. What was the event you ask? We were sponsor of the Mantelier soins au masculin event.  Mantelier is a one-stop-shop for men’s grooming services, from hair cuts to hot towel shaves to manicure, pedicure and facials (all while enjoying a glass of something good). Mantelier has successfully completed its first year of business here in Montreal’s internationally known old port and this called for celebration. What better way to do this than to gather the city’s believers...

Continue reading