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How does crowdfunding work?

How does crowdfunding work? I thought it may be of interest for those who don't know how crowdfunding works. It is an awesome concept that permits people with ideas (creators) to connect to people with interest in supporting these ideas (backers). Essentially, it works like raising capital, but instead of selling equity in the company; the creator sells the product. This medium has contributed to millions of new ideas and entrepreneurs. Its the millennial's version of VC! -The idea creator sets a fund target (ex. 10,000)-The fund target is usually set at at a threshold that permits the creator to go into production.-The idea is shared via the crowdfunding platform, encouraged by backers, media and other platforms.-The crowdfunding initiative usually...

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Great news: Kickstarter approved!

Mr White is approved for Kickstarter! Well then, it has been many months in preparation, but we have been granted approval to move forward. So stay tuned for more details! You will have the chance to help us start our business by funding the first lineup of Silver accessories by Mr White! Mr. White

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June 1- Mr. White sponsors its first event! #Classy!

June 1, was awesome. This was our first time showcasing our product to a live public. We were not selling at this event, merely informing a beautiful local crowd (and beautiful they were indeed!) our intentions to launch a crowdfunding effort in July. What was the event you ask? We were sponsor of the Mantelier soins au masculin event.  Mantelier is a one-stop-shop for men’s grooming services, from hair cuts to hot towel shaves to manicure, pedicure and facials (all while enjoying a glass of something good). Mantelier has successfully completed its first year of business here in Montreal’s internationally known old port and this called for celebration. What better way to do this than to gather the city’s believers...

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Closing off a good year, leads way to a new one

Oh man! That New Year is right around the corner, and I can’t stop thinking about the launch! We are dead set on making the official launch in this upcoming year. The wind gusts in the right direction and we’ve put in the work. The details are being worked out, still a couple items to iron out, but all in all…I’d like to say that we have kicked some ass. Jason has been steadfast with the vision, I’ve been hard-core with the setup of the business and together we have set the ship ready for the big journey. It’s all essentially a great act of coordination. “Un coup de théatre” if you will…a mish-mash of deciphering treasure maps and washed-up...

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