Oh man! That New Year is right around the corner, and I can’t stop thinking about the launch! We are dead set on making the official launch in this upcoming year. The wind gusts in the right direction and we’ve put in the work. The details are being worked out, still a couple items to iron out, but all in all…I’d like to say that we have kicked some ass. Jason has been steadfast with the vision, I’ve been hard-core with the setup of the business and together we have set the ship ready for the big journey. It’s all essentially a great act of coordination. “Un coup de théatre” if you will…a mish-mash of deciphering treasure maps and washed-up...
Right now, it’s all about steady progress. So we’ve come a long way, and it ain’t easy don’t get me wrong, but man does it feel good. Seeing the first models come to life from a sketch makes my brain twitch and my heart beat. And along the way, so many decisions to make…Is it the right size? Color? Do we add some bling to it? Is it too flashy? Not flashy enough? Silver? Gold? Platinum? All? Not all decisions will be good, trust me, but decisions have to be made. Ever hear of that saying: analysis paralysis? Well you don’t want to go there, especially in a start-up phase, cause momentum is a cruel mistress for real and too much...
In its darkest days shine the smallest ideas. From a dissident time in our lives, when a business venture proved more complicated than anticipated, arose a new concept. This concept would put on hold our original aspirations, whilst putting in place what we had learnt. If there was one way I could sum it up for you all; keep it simple. My buddy and I have been entrepreneur-minded but caged in the nine-to-five world for too long. Nearly 2 years ago, we decided to partner up and join forces after a few failed solo attempts to break free. You see it takes much to take the first steps, not unlike a child with his hands in a swaying frenzy in front...
